How do social media camera filters work, how much do they cost to make, and are they worth the investment?
In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched their own filters on social networks – the Prince estate offering a Purple Rain filter on TikTok and WMG’s Firepit […]
Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]
By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that it “gives users’ skin a plastic glean and also fully blacks out their eyes, while a strobe-light flashes in […]