Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs

“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!” There were jokes and sharp insight in equal measures in music marketer and Chatty Penguin founder Cally Hocknell’s presentation at the FastForward conference in Amsterdam on Friday. She was referring to the […]

Vinyl in 2019: ‘We’re coming back to the joy, the addiction…’

The vinyl revival continues, and is still warmly welcomed by artists, labels and record stores alike. A panel at the FastForward conference in Amsterdam last week explored some of the trends around the format. The panel included Giancarlo Sciama, former EMI/Universal exec turned catalogue marketing consultant; Karen Emanuel, founder and CEO at Key Production; Claire […]

Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings

The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks, according to Nicole Wyskoarko, EVP of urban operations at Interscope Geffen A&M. “This is an amazing time to be in urban music. We’re able to really monetise urban music on a scale […]

Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’

Playlists continue to grow in prominence (within the music-streaming world) and importance (for artists looking for their breakout moment). So what are the latest trends that artists, managers and labels should be thinking about and responding to? A panel at the FastForward conference in Amsterdam today explored them. The panelists included Aditi Arora, director of […]

FastForward conference reveals latest round of speakers

The latest FastForward music-industry conference will take place in Amsterdam on 14-15 February, and curator Media Insight Consulting has announced a wave of new speakers for the event. They include keynotes from Sofar Sounds CEO Rafe Offer; Interscope Geffen A&M EVP of urban operations Nicole Wyskoarko; and sports-data analytics firm OptaPro’s EVP Ben Mackriell. Other […]

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