SoundCloud: ‘Do not think of us [just] as a streaming service… we’re a form of social media’

How did Chance the Rapper, Lil Uzi Vert and other artists have such success building an audience on SoundCloud? Because they saw it as more than just a music-streaming service. That’s according to SoundCloud’s director of label relations Julia Killer, who was talking at the FastForward conference in Amsterdam last week. “Do not think of […]

The future of the music industry: blockchain, diversity, hologram Roy Orbison and more

FastForward prides itself on doing things a bit differently from other music-industry conferences, from its diverse speakers and youthful audience to its now-traditional alcohol-fuelled closing panel, with its promise of less-guarded views on the industry’s key trends. Cue this year’s session, with panelists including Communion Music’s Chris Scott; PPL’s Mark Douglas; Remote Control Agency’s Pat […]

The Orchard’s Nikoo Sadr talks music-marketing challenges

It would be a marvellous world indeed if every music-marketing campaign went to plan with spiffing results. But in an imperfect world, how can a label or management team get a challenging campaign back on track? Nikoo Sadr from The Orchard (and formerly of Music Ally) offered her tips, in a speech today at the […]

Diversity in the music industry: ‘We are all part of the solution’

From the recent open letters from women working in the Swedish and Australian music industries condemning harassment to the ‘step up’ storm currently engulfing Grammys organiser the Recording Academy, diversity is a huge topic for our industry in 2018. The term covers a number of related issues, from harassment to equal opportunities to enter and […]

Striking the right notes with artist-focused advertising

Forget big-budget TV ads, billboard campaigns and radio promos. How can labels and other music marketers capitalise on new technologies to run the most effective advertising campaigns for their artists? And how will these techs evolve in the future? That was the topic for a panel at the FastForward conference in Amsterdam today. Speakers included […]

How NoCopyrightSounds went from YouTube channel to indie label with 1.2bn streams

NoCopyrightSounds first came to the attention of many people in the music industry for its role as the launchpad for Norwegian artist Alan Walker’s track ‘Faded’. How could a YouTube channel devoted to making tracks available royalty-free for gaming channels on that service to use as their backing music spawn a global hit? It’s a […]

Jaak CEO warns music industry not to get ‘bored with blockchain’

There is, to put it mildly, a lot of hype and misinformation around the world of blockchain technology, cryptocurrencies and initial coin offerings (ICOs) – including their potential for the music industry. Music Ally has already noted a blockchain backlash within many rightsholders, who question whether the tech and its fresh-faced startups can ever deliver […]

Healthy startup life: ‘Read more books and less tweets’

When Alex Kennedy founded his own startup, he was excited about the potential. What he didn’t realise was that the ride would be an emotional and financial rollercoaster. The post Healthy startup life: ‘Read more books and less tweets’ appeared first on Music Ally. Source: Music ally

Debating the future for music merch and direct-to-fan sales

From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of those options? A panel at the FastForward conference in Amsterdam today debated how the D2F (or D2C) world is […]

Music streaming is booming… So what happens next?

The music industry is understandably excited about its streaming-fuelled return to growth over the past couple of years, but there’s also a widespread awareness that this isn’t the time for resting on laurels. The challenges and opportunities around how streaming should evolve were a topic up for discussion in a panel at the FastForward conference […]

ShaoDow talks artist entrepreneurs: merch, manga and more

Music Ally first encountered British artist ShaoDow earlier this month at AIM’s Indie-Con event in London. Less than a fortnight later, he was holding court at the FastForward conference in Amsterdam. The topic: ‘The Artist Entrepreneur’ – an exploration of how this particular musician has built his fanbase and income not just from his tracks, […]

Ticketmaster to offer mentoring for FastForward alumni

With two Amsterdam conferences plus a London event under its belt, FastForward is starting to explore the potential for building a network of its young industry attendees. The company has announced a partnership with Ticketmaster to deliver mentoring for a small group of its attendees. Six Ticketmaster (and parent company Live Nation) execs will each […]

Ticketmaster exec talks politicians, touts and dynamic pricing

Ticketmaster International’s SVP of insight and marketing Sophie Crosby has addressed the debate around secondary ticketing and online touting, criticising British politicians who launched an inquiry into ticket abuse in 2016. “Politicians haven’t got anything better to do? They don’t want to talk about education or Brexit or unregulated internet porn or massive technology giants […]

Aller à la barre d’outils