Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

Director of Connected Fans Strategy – mtheory – Los Angeles or New York

Job Title: Director of Connected Fans Strategy   Location: Los Angeles or New York   Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to help lead us in identifying the core principles around the connected fan relationship – including knowing who the fans are, […]

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