Corite raises $24k in fan-funding for artists in first month

Music Ally wrote about the beta launch of Swedish fan-funding startup Corite in October, with five artists raising money from fans in exchange for a share of their royalties. Now the company has provided an update on how it all went. “One month after the official launch, Corite has gathered thousands of registered users and closed ten […]

Tools: Fangage. Activate your Superfans

Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can you do with thousands of fans on, for example, Facebook or Instagram if a simple change in the algorithm pulls the brakes on you effectively […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

Director of Connected Fans Strategy – mtheory – Los Angeles or New York

Job Title: Director of Connected Fans Strategy   Location: Los Angeles or New York   Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to help lead us in identifying the core principles around the connected fan relationship – including knowing who the fans are, […]

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