Google tickets: FanFair Alliance sees ‘room for improvement’

Yesterday, we reported on Google implementing its new policy for secondary ticketing ads on its search engine. Now UK lobbying group FanFair Alliance has issued its response, which welcomes the changes while urging Google to go further. “FanFair unequivocally welcomes the updates to Google’s ad policies. As a result of these changes, we are already […]

Eventbrite joins the UK’s FanFair Alliance lobbying group

Ticketing firm Eventbrite has joined UK lobbying group the FanFair Alliance, to ‘support the fight against industrial-scale online ticket touting’. This follows Eventbrite’s partnership with face-value-resale platform Twickets last year, as well as the company’s ongoing expansion of its music-ticketing activities. The post Eventbrite joins the UK’s FanFair Alliance lobbying group appeared first on Music […]

Google tightens rules on ticket-reseller advertising

Google is updating its rules on how ticket-resellers can advertise on its search engine, with the changes due to take effect in January 2018. Secondary ticketing services globally will have to be certified with Google before they can advertise using its AdWords platform. “To be certified, resellers can’t imply that they are the primary or […]

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