Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are […]

New study explores the clout of modern ‘power gamers’

Online-video network Fullscreen has teamed up with research firm Magid to explore the changing demographics – and the purchasing power – of modern gamers. Obligatory caveat: Fullscreen owns a number of gaming brands, so the goal here is clearly to offer brands more evidence to spend money with them. Still, the survey of 1,300 Americans threw up […]

Universal Music and ESL team up for esports music label

We’ve thought for a while that there’s potential for more partnerships between the music and esports (competitive gaming) worlds. Now Universal Music Group and esports firm ESL are testing the waters. The companies are launching a joint-venture label, which will sign artists and promote their music across ESL’s esports tournaments and channels. That will include […]

Esports are booming: so how can music brands get involved?

Whenever Music Ally has to define esports for someone who hasn’t followed the sector, we tend to say it’s ‘competitive gaming with an audience’, citing tournaments using games from League of Legends to FIFA, and the tens of millions of people who watch them online on platforms from Twitch to YouTube. One thing we’ve picked […]

Epic Games to pump $100m into Fortnite esports events

If you’re still not sure what the game Fortnite is all about, ask a passing 10 year-old. The action-shooter has become one of the biggest gaming crazes since Minecraft, with similar appeal to tween and teen gamers, as well as older players and Twitch / YouTube live-streamers. Now Fortnite’s publisher, Epic Games, is making a […]

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