Migos star Offset buys a stake in esports crew FaZe Clan

The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the esports business so far. Now you can add Offset, of hip-hop trio Migos. He’s investing in one of the most famous esports franchises, FaZe Clan, taking an undisclosed stake […]

Fortnite players can stream its World Cup… from within the game

Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy children: they’ll be able to watch the Fortnite World Cup from within Fortnite […]

Drake and Scooter Braun’s esports startup raises $35m

There’s plenty of money swishing around the esports market, with investors and celebrities alike keen to get involved in professional gaming. Drake and Scooter Braun are among them: both are co-owners of esports company 100 Thieves, which operates teams in various pro leagues; has a thriving line of merchandise; and runs channels on Twitch for […]

Marshmello and Ninja to star at Metarama music / esports festival

Music Ally has been talking for a while about the potential for live events combining music and esports. We’ve already seen music performances at major esports tournaments, of course, while MTV tested an esports/music festival in Singapore last year called Hyperplay. Now two of the more prominent figures in recent games/music crossovers – Tyler ‘Ninja’ […]

Amazon’s Twitch has acquired venerable social network Bebo

Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with Facebook’s emergence to leave Bebo trailing in its wake. Yet Bebo has continued to exist, through further acquisitions, […]

Esports and TikTok on the marketing agenda at Midem

There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two companies. I see that two companies have to please me! Which I think is a great thing. I see […]

TheFatRat on music and esports: ‘The potential is growing every year’

TheFatRat is a German dance artist and producer (real name Christian Büttner) who’s also one of the early musicians to get involved in the world of esports – professional gaming. In November 2018, he was announced as the first artist to be signed to Enter Records, the label joint-venture founded by Universal Music and esports organisation ESL. Büttner […]

Record label 777 Music launches its own esports offshoot

The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap the rewards of pro-gaming partnerships. It has launched an online community for music and gaming fans, and is setting up […]

Will Smith chips in to $46m funding for esports firm Gen.G

The latest esports startup tapping celebrities for investment is Gen.G, a company best known (to outsiders anyway) for its ownership of the Seoul Dynasty franchise – a team that plays in the official esports league for the game Overwatch. The company has raised a $46m funding round, with actor/musician Will Smith among the investors chipping […]

The Weeknd invests in esports company OverActive Media/Splyce

If an esports company exists and a US pop star or major label doesn’t buy a stake in it, does it even exist? That existential conundrum is not one that OverActive Media, the company that owns esports brand Splyce, will have to worry about now as The Weeknd has just invested in it. The Canadian company […]

Drake invests in another esports startup, Players’ Lounge

We know Drake likes Fortnite: he’s one of the highest-profile musicians to play (and stream video of it) online, with gaming star Tyler ‘Ninja’ Blevins. And we know Drake likes investing in the games world: in October 2018 he chipped in to a funding round for esports startup 100 Thieves, along with artist-manager Scooter Braun. Now Drake […]

Weezer get a Fortnite island where their new album is streaming

If you’d asked us who the next music artist would be to work with Fortnite after Marshmello’s recent in-game concert, it’s fair to say Weezer wouldn’t have been our obvious choice. Yet Weezer it is: the band have their very own island in the latest season of the popular game, called Weezer World. Mashable reports that it’s […]

Fortnite is holding its first World Cup – with $30m of prizes

Epic Games, the publisher of Fortnite, has announced plans of its first ‘World Cup’ esports event for the popular game. It’s due to take place in New York this July, with the top 100 solo players as well as 50 ‘duo’ teams competing for a prize pool of $30m over the three-day tournament. “Each one […]

Esports economy tipped to pass $1bn for first time in 2019

When we wrote about the competitive-gaming (esports) market last year, we noted that many of the reports about that market’s size quoted from a February 2018 study by research firm Newzoo. Now it’s back again with some new predictions for 2019. “Revenues will reach an impressive $1.1 billion in 2019, a year-on-year growth of +26.7%,” claimed the company. […]

Marshmello Fortnite concert thought to have attracted 10m fans

Those rumours that dance artist Marshmello was going to play a concert within video-game Fortnite were right: it happened on Saturday. In fact, he played two concerts, 12 hours apart, to ensure people could attend at a suitable moment for their timezone. What’s startling is how many people the first of those concerts attracted. Pollstar […]

TV, games, esports… lessons from outside the music-industry bubble

Panels where people from the music industry talk about the music industry in front of people from the music industry are obviously useful in terms of exchanging ideas and taking the temperature of the business. But equally it is important – especially in an age of discovery algorithms, big data, targeted marketing, in-app revenue opportunities […]

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