Universal Music and ESL team up for esports music label

We’ve thought for a while that there’s potential for more partnerships between the music and esports (competitive gaming) worlds. Now Universal Music Group and esports firm ESL are testing the waters. The companies are launching a joint-venture label, which will sign artists and promote their music across ESL’s esports tournaments and channels. That will include […]

Esports are booming: so how can music brands get involved?

Whenever Music Ally has to define esports for someone who hasn’t followed the sector, we tend to say it’s ‘competitive gaming with an audience’, citing tournaments using games from League of Legends to FIFA, and the tens of millions of people who watch them online on platforms from Twitch to YouTube. One thing we’ve picked […]

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