Instagram Live soared for Jill Scott vs Erykah Badu, 6ix9ine

It’s fair to say that the Verzuz battle between Jill Scott vs Erykah Badu was hotly anticipated – and thankfully (given the technical difficulties we’ve seen in previous battles) lived up to expectations. It did pretty well in figures too: Scott posted a follow-up Instagram pic celebrating “1+ Billion Impressions” for the event, which saw both stars spinning […]

Sandbox Issue 251: Streaming and Music’s new formats

Lead: The playlist hasn’t killed the album… yet. Instead, artists and labels are caught between both and are starting to experiment with the shapes that releases can now take. Justin Bieber has begun chopping up his album into a series of EPs, designed in part to find the sweet spot on streaming services that drive […]

Maestro is the startup partner for Erykah Badu’s livestreams

Earlier this month, we wrote about Erykah Badu building her own livestreaming destination rather than using the big social platforms to reach her fans during the Covid-19 lockdown. Now we’ve got some more information about the technology she used to do it. Badu’s partner was a startup called Maestro, which helps artists to create and stream shows from […]

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