Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]

Spotify officially launches its ‘Lite’ app in 36 countries

‘Introducing Spotify Lite’ is the title of the streaming service’s latest announcement, although its new app won’t need much introduction to anyone who’s been following Spotify’s business in the last year. The company began testing its data-saving app in Brazil in July 2018; it launched in Malaysia in April 2019; and then in India in May, still described by […]

TikTok ‘Lite’ apps have been installed 12m times already

Facebook, Twitter, Instagram and Spotify are among the apps that have launched ‘lite’ versions aimed mainly at markets where mobile networks are slower, and/or where mobile data is more expensive. Now social-video app TikTok has quietly followed suit, launching a pair of ‘Lite’ apps (one with a lower-case ‘l’ in Thailand, Indonesia, Vietnam and other […]

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