eMarketer claims YouTube is ‘close to saturation’ in the UK

Research firm eMarketer has published some data for YouTube viewership in the UK, claiming that more than 90% of people classed as ‘digital video viewers’ regularly visit the service. “In 2018, 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website at least once […]

Smartphones reaching usage tipping-point in the UK

2017 is set to be a tipping point in the UK for the way people access the internet, with smartphones overtaking desktop and laptop computers for the first time. That’s in terms of time spent a day, according to research firm eMarketer. It claims that this year, Brits will average one hour 59 minutes on […]

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