Kilimanjaro Live responds to critics of Ed Sheeran resale policy

Within the music industry, Ed Sheeran and promotions firm Kilimanjaro Live have won plenty of praise for their stance against ticket touting. Not just for criticising the practice, but for taking action – helping fans with a genuine reason for reselling tickets to do it, while also clamping down on those sold through secondary platform […]

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

Aussie fans can create videos with Ed Sheeran’s official app

The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia for now. It’s been launched by Warner Music Australia for Android and iOS smartphones, with […]

Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views

Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful People’. Fans are being invited to upload videos celebrating the beautiful people in their lives, using the hashtag #BeautifulPeople […]

800+ playlist-adds took Ed Sheeran to 69m listeners (and 46.5m first-day streams) on Spotify

Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing, with the 70 million milestone in his sights. That means nearly 32% of Spotify’s active users (based […]

Lickd says Ed Sheeran is most-longed-for licence for YouTubers

Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited by YouTubers when asked whose music they most want to license for use in their videos. […]

New YouTube milestones for Ed Sheeran and Shawn Mendes

Ed Sheeran and Shawn Mendes are no stranger to big digital numbers. Their latest achievements come from YouTube. Sheeran’s official artist channel has just reached 40 million subscribers, which YouTube says makes him only the second artist to hit that milestone. The first? Justin Bieber: he’s on 45.6 million YouTube subscribers. Eminem (38.1 million), Ariana Grande […]

Ed Sheeran and Justin Bieber break Spotify daily-streams record

This is one of those figures we’re slightly cautious about, as it doesn’t come directly from the streaming service in question. But it does seem as if ‘I Don’t Care’, the new track from Ed Sheeran and Justin Bieber, has set a new record for single-day streams on Spotify. That’s based on a figure shown this […]

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