Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]

Instagram adds ‘Checkout’ feature for in-app shopping

Rumours that Instagram was going to do more with e-commerce have been bubbling for a while. Yesterday, the Facebook subsidiary revealed its latest moves. “Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app,” explained Instagram. For now, this is based around products […]

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