Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners

Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]

Dua Lipa launches TikTok-assisted ‘Levitating’ music video

In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her ‘Levitating’ single. The promise was that the best creators would make it into a music video for the track. TikTok says that the contest generated more than 150k videos which were watched more […]

Sandbox Issue 259: Six Months On, What Next?

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many sectors of the music business, and each month we’ll put a single question to them on a pressing issue. […]

Dua Lipa launches #DuaVideo fan challenge with TikTok

Dua Lipa is the latest major artist to launch a TikTok challenge, but in her case, she’s looking for fans to appear in her next proper music video. The challenge is #DuaVideo and runs for a week, having been launched yesterday with a video by Dua herself. Fans are being challenged to submit clips showing their creative skills […]

The Best Music Marketing Campaigns During Lockdown

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. […]

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