Drake hits 50bn streams milestone: here’s how that breaks down for Spotify, Apple Music and YouTube

Universal Music’s Republic Records has announced the latest digital milestone for Drake: he’s “the first artist to surpass 50 billion streams across all global streaming platforms”. The news comes just a month after his latest album ‘Scorpion’ became the first album to rack up more than one billion streams in a single week. “Additional details […]

Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across a variety of platforms. Can the “three-second rule” help advertising and marketing make its impact felt in a time of constant distractions? We look […]

Drake ‘Scorpion’ album does more than 1bn first-week streams

This is where we’re at in the evolution of music-streaming: a single album has been streamed more than 1bn times in its first week after release. That album, of course, is Drake’s ‘Scorpion’, with label Republic Records having confirmed the figure to The Verge, as well as the artist himself having posted about it. “New era. […]

Drake Scorpion takeover risks reminding Spotify users of Apple’s U2 overreach

“Drake’s new album Scorpion is currently being streamed over 10 million times per hour,” chirped Spotify’s official Twitter account on Friday. There hasn’t been an updated-stats tweet since, which is possibly explained by the announcement on the Twitter feed of Spotify’s greatest rival. “#Scorpion x Apple Music. The most streams in a single day, on any streaming […]

Drake gives away nearly $1m for his new music video

How to follow up the success of a video where the highlight was your dad-dancing on a flight of stairs? For Drake, the answer is giving away $996,631.90 to strangers. That’s the clever premise of the video for ‘God’s Plan’ – already a big global hit thanks to the streaming services – which sees Drake […]

Aller à la barre d’outils