Drake’s rap-battle partner Caffeine raises $113m funding round

Microsoft may have closed its Mixer livestreaming service and thrown its lot in with Facebook, but another of Twitch’s live-video rivals has just raised a big funding round. Caffeine is the company, and the round is $113m, with VC firms Andreessen Horowitz and Greylock Partners joining media group Fox Corp in the investment. Bloomberg reported that it values Caffeine […]

Drake’s ‘Toosie Slide’ heads towards 3bn views on TikTok

Drake released his new track ‘Toosie Slide’ on 2nd April, and as we reported before, TikTok and other social platforms were part of its marketing strategy right from the start, thanks to the recruitment of some prominent dancer influencers. How’s that campaign going? Well, there have been more than 2.8bn views of TikTok videos using the #toosieslide […]

Drake tapped dancing influencers for ‘Toosie Slide’ release

If you’ve been spotting Drake’s new track ‘Toosie Slide’ all over your socials in recent days, it’s no accident. Rolling Stone has a piece explaining how the artist enlisted some popular dancing influencers to promote the single. Toosie, Hiii Key, Ayo & Teo (the latter are a duo) are the influencers in question, popular on TikTok, Instagram […]

Billie Eilish wins big in Apple awards and Spotify 2019 stats

What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services. Spotify’s first awards will take place in Mexico City next March, driven entirely by its data, but Apple Music’s first event took place overnight, chosen purely by the company’s […]

Drake inks a ‘creative partnership’ with SiriusXM and Pandora

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing the love around: yesterday US satellite-radio service SiriuxXM announced a wide-ranging “creative partnership” with Drake, which […]

Drake and Scooter Braun’s esports startup raises $35m

There’s plenty of money swishing around the esports market, with investors and celebrities alike keen to get involved in professional gaming. Drake and Scooter Braun are among them: both are co-owners of esports company 100 Thieves, which operates teams in various pro leagues; has a thriving line of merchandise; and runs channels on Twitch for […]

Drake invests in another esports startup, Players’ Lounge

We know Drake likes Fortnite: he’s one of the highest-profile musicians to play (and stream video of it) online, with gaming star Tyler ‘Ninja’ Blevins. And we know Drake likes investing in the games world: in October 2018 he chipped in to a funding round for esports startup 100 Thieves, along with artist-manager Scooter Braun. Now Drake […]

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