Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it; but there is also the option to start to move their fans over to other social […]

Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company Facebook  have seen audio being incorporated into posts. This is, in part, a move by the photo-sharing app to hold existing […]

Indie labels and tech: ‘We’re not going to start building our own blockchain…’

How can independent labels make the most of disruptive new technologies, from blockchain and AI to virtual and augmented reality? A session at the Midem conference last week explored the issue. The panel included Jason Reed, head of digital at Domino; Becky Brook, business development consultant at Jaak; and Luke Dzierzek, CEO at Scored. The […]

Domino turns Franz Ferdinand Spotify pre-save into a fan club

The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling. Now independent label Domino Records is trying something a bit different with the idea: its pre-save campaign for Franz Ferdinand’s new album is structured as a “fan club”. “Subscribe […]

Ducktails albums pulled from several streaming services

Several albums by Ducktails – the project for American independent musician Matt Mondanile, formerly of Real Estate – have been pulled from streaming services. Pitchfork claimed that distributor The Orchard was responsible for the takedowns on Spotify and Tidal, with three albums – two released through Domino and one through his own label – affected. […]

Aller à la barre d’outils