Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

Deutsche Grammophon and Google to digitise archive tracks

Happy 120th birthday, classical-music label Deutsche Grammophon. The celebrations will include an interesting partnership with Google Arts & Culture to digitise a stash of rediscovered and previously-unreleased tracks from the label’s archives. The recordings were made from the early 1900s, and include “a reading from one of his novels by iconic Russian author Leo Tolstoy, […]

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