Sandbox Issue 205: Merchandising and Swift Sales

Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan relationships watertight. Technology, data, personalisation and lyrics are all helping change the […]

Def Leppard’s long tail gets flicked on interactive concert map

Having been digital holdouts for years, Def Leppard have taken to online with gusto in recent months. It’s the live arena where their next digital dalliance is happening, in part to promote the anniversary tour around 1987’s blockbusting ‘Hysteria’ album, but also to drive up the band’s total streams.  The Def Leppard Tour Book is an […]

Joe Elliott of Def Leppard talks streaming, Hysteria and label rows

When you have sold over 100m albums and shift more tickets today than you did in your supposed peak in the 1980s, you are “not exactly hurting” for money and can therefore afford to take your time when considering the leap into new, digital revenue streams. This, according to Def Leppard’s lead singer Joe Elliott, […]

Def Leppard break digital deadlock as entire catalogue goes online

Def Leppard, one of the last multi-platinum digital holdouts, have licensed their entire catalogue to download and streaming services. It is available today (19 January) on all the major streaming and download platforms. The band, whose global album sales top 100m, were conspicuous by their absence from iTunes, Spotify and more. This was partly down […]

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