Deezer shoots for unicorn status after $185m funding round

‘Is Deezer really worth a billion dollars?’ asked one headline yesterday, as the streaming service announced a new funding round of €160m (around $185m) from new and existing investors. Well, is Deezer worth ‘unicorn’ status? Taking Spotify as the base for some super-rough calculations, the latter service has 180 million active users, and a current […]

Deezer expands HiFi tier’s availability on Google Home

Thus far, the music aspects for smart speakers have focused on voice-control features, rather than the quality of the audio. Deezer is hoping to drum up more subscribers for its ‘high-fidelity’ Deezer HiFi tier from owners of Google Home smart speakers. It’s offering a deal for Google Home users in the UK, US, Canada, Australia and Germany […]

Deezer launches Football Fever playlist takeover for World Cup

Football’s World Cup kicks off later this week, with 32 countries hoping for glory (or, in England’s case, hoping at least for something better than abject embarrassment and penalties ineptitude). Deezer is on the bandwagon, launching a promotion called ‘Football Fever’ with playlists curated by local artists in each of the 32 participating nations. Kasabian are at […]

Deezer optimistic about subscriptions growth in Brazil

Music Ally’s latest country profile focuses on Brazil, including an interview with Deezer’s country manager Bruno Vieira. He expresses optimism about the growth not just of music-streaming in Brazil, but of people willing to pay for a streaming subscription there. “We are very positive that over time users will adopt the premium model because it […]

Spotify and Deezer reveal latest artist partnerships

Spotify and Deezer have announced their latest artist-focused partnerships. For Spotify, that’s an initiative called ‘Louder Together’ which is an extension of its Spotify Singles program. The new thing isn’t just about getting artists in the studio to record covers, but rather about organising collaborations between different artists on original songs. Artists Sasha Sloan, Nina […]

Deezer reveals new Singtel deal and Midemlab sponsorship

Deezer has announced its latest deal with a mobile operator: Singtel in Singapore. It’s not quite a hard bundle, but it’s more than just a marketing partnership. Singtel’s post-paid customers will be able to pay 0.88 Singapore dollars a month (around US$0.66) for the first two months of a 12-month Deezer Premium subscription, then will […]

Deezer strikes deal with telco Hutchison 3 Indonesia

Telco partnerships have always been a key part of Deezer’s business model, and its latest sees the company expanding its ambitions in Asia. It’s working with Hutchison 3 in Indonesia, through its Tri operator brand in that country. Tri customers will be able to pay for a monthly Deezer Premium+ subscriptions using their balance credit, […]

Deezer unveils first batch of Deezer Next 2018 artists

Jorja Smith will be the first global artist promoted as part of streaming service Deezer’s ‘Deezer Next 2018’ initiative. She’ll get playlist and promotional support on the platform, with three more global ‘priority’ artists set to be announced later in the year. Up to eight more artists will be announced in each of Deezer’s key […]

Spotify and Deezer lobby EC (again) over big-tech gatekeepers

Spotify and Deezer’s CEOs have both signed a letter to European Commission president Jean-Claude Juncker calling for the EC to ensure they get a “level playing field” on platforms owned by large US technology companies including Apple and Amazon. The pair – along with a group of European games companies – are calling for “clear […]

Deezer HiFi streaming service is launching in Japan this month

Deezer is launching its hi-res ‘HiFi’ tier in Japan this month, working with local partners Onkyo, Pioneer Marketing and Yamaha. Deezer HiFi will offer FLAC-quality streaming in Japan with a catalogue of more than 36m songs, according to its announcement. A three-month free trial will be offered to people signing up with devices bought from […]

Deezer gets more social with new community feature

Should music-streaming be more or less social? Spotify recently shut down its Inbox messaging feature, but Apple Music’s latest update bumped up its friends factor a bit. Now Deezer is making its own move, launching a feature called ‘Community’ that aims to get its listeners chatting to one another about music. The post Deezer gets […]

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