Sandbox Issue 260: Twitch for Artists

Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest in the platform has never been higher, and Twitch is welcoming artists – and their fans – with open arms. But Twitch demands […]

Declan McKenna teaches fans how to play his songs on Yousician

Another day, another artist reaching a carefully-targeted audience via an app that isn’t a social network or DSP. Gen Z favourite Declan McKenna collaborated with music teaching app Yousician to connect with his fans via a private livestream and, perhaps more interestingly, via some lessons from the man himself. The thinking is simple: if you use Yousician to […]

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