The power of smaller playlists. Why big is not always best.

*This topic was discussed in-depth on Music Ally TV. Watch the show in full here   In a world where the playlist is king, it is hardly surprising that getting on New Music Friday (NMF) has become the be-all and end-all of music streaming marketing, an opportunity to get your track in front of 8m people worldwide, […]

What can the music industry learn from the biggest YouTube channels?

For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views on the platform, while music videos make up the lion’s share of YouTube’s top 10 clips. But that certainly doesn’t […]

Sandbox Issue 250: The power of smaller playlists

Lead: The likes of New Music Friday and Today’s Top Hits might theoretically get your music in front of the most people; but if they are not listening, then what’s the point? In a business that has long run on the assumption that “big is best”, the opposite is proving true when it comes to […]

Spotify co-head of music slams playlist promotion ‘scams’

Spotify’s co-head of music Jeremy Erlich has come out strongly against agencies charging labels or artists to pitch their music to the streaming service’s playlists. “I hate it. They’re just scamming artists. There’s absolutely no promo in the streaming world. We don’t talk to any of these people at all. They’re scams,” he told Forbes. “If […]

Rough Trade is now a playlist curator for Apple Music

Apple Music is pressing on with its work to sign up external brands and music companies as playlist curators, alongside its in-house editorial team. The latest to join is independent music retailer Rough Trade, which will be maintaining some Apple-exclusive streaming playlists. “Launching as a curator on Apple Music to champion the most exciting new […]

Apple Music UK launches a Black History Month ‘superroom’

In the UK, October is ‘Black History Month’, a celebration of the contributions made by black Britons down the years. Apple is celebrating the month too with what it’s describing as a ‘superroom’ on Apple Music. It includes guest playlists from black British artists including Beverley Knight, Slick Rick, Jorja Smith, Craig David, Mabel and Wretch […]

Mabel and Marshmello flex their curation skills on Apple Music

Are streaming exclusives dead? Not quite, but they tend to veer towards the promotional side of things nowadays: an album will be available everywhere, but (for example) live EPs are fair game for single-service exclusives. Witness Mabel’s ‘Stripped Session’ acoustic EP, which is exclusive to Apple Music. She is also the latest artist to turn […]

LGBTQ brand Gay Times is the latest Apple Music curator

The latest guest curator on Apple Music is Gay Times, the European LGBTQ media brand. It’s making a series of exclusive playlists for the streaming service, while the companies are also collaborating on a joint advertising campaign in the UK featuring artists including Kim Petras, Girli, Vincint and Alma, which ties in with this month’s […]

Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry

Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon Music, of course. It’s the first in a new series of playlists for Amazon under the banner […]

Mixcloud breaks down its revenue-sharing model for curators

Streaming service Mixcloud launched its Mixcloud Select program in December 2018, enabling listeners to subscribe to individual curators (or channels) for a monthly fee of $2.99 or above. Now the company has been explaining how the revenues are shared out, in a blog post noting the fact that Mixcloud’s direct licensing deals “identify the ‘long form […]

The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including collections based on specific Ibiza club brands like Ushuaïa, Hï Ibiza and ANTS. Guest DJs and residents from the clubs are […]

SoundCloud adds more ‘handcrafted’ playlists to its service

Good playlist curators are in demand in the modern streaming market. The latest service shouting about its tune-pickers is SoundCloud, which launched a selection of new “handcrafted” playlists yesterday. They include the rap-focused ’Noise and 808s’ and ‘Drippin’; electro playlist ‘Speed Bumps’; ‘DTFunk’ which promises to soundtrack “a freaky first date”; and ‘The Morning Mourning Playlist’ for […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Spotify sees label-relations and editorial teams working closer

Spotify wants its editorial and artist and label-relations teams to work “more in alignment” in the future, at least in the Nordic territories: Sweden, Norway, Denmark, Finland and Iceland. That’s according to Johan Seidefors, head of content, Nordic, at Spotify. He was talking in the streaming service’s session at the by:Larm conference in Oslo last […]

UK broadcaster Fearne Cotton turns curator for Apple Music

We’re not sure how well-known Fearne Cotton is outside the UK: in Music Ally’s homeland she’s become a familiar face and voice through her TV and radio broadcasting. Now she’s become the latest curator on Apple Music. This is a proper partnership: Cotton is maintaining four different playlists on the streaming service, which is promoting […]

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