Sandbox Issue 205: Merchandising and Swift Sales

Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan relationships watertight. Technology, data, personalisation and lyrics are all helping change the […]

Lino raises $20m funding round to build a ‘crypto YouTube’

Lino wants to build “a decentralised autonomous content economy, where content value can be recognised efficiently and all contributors can be incentivised directly and effectively to promote long-term economic growth”. Not bad for something named after your carpet, eh? Lino is the latest startup hoping to tap blockchain technology in an attempt to eat at […]

Gareth Emery of blockchain music startup Choon: ‘We’re committed to radical transparency’

We’ve seen a few blockchain-music startups in our time, but Choon is the first one named after what you might shout at the DJ when feeling over-excited and emotional in a club. That’s a world that the startup’s founder Gareth Emery knows well, mind. His career has seen him crack the top 10 twice in […]

Meet Kasotsuka Shojo – the cryptocurrency-themed J-Pop group

We’ve come a long way from Scary Spice, Sporty Spice, Ginger Spice, Baby Spice and Posh Spice, it’s fair to say. Japanese pop group Kasotsuka Shojo have been getting a wave of coverage in the west for being the first J-Pop group where each member “represents a different cryptocurrency”. “We want to promote the idea […]

Sandbox Issue 191: Ad ons

Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have had to rapidly evolve and expand. Today, ad campaigns must adapt to the vagaries of the […]

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