Corite raises $24k in fan-funding for artists in first month

Music Ally wrote about the beta launch of Swedish fan-funding startup Corite in October, with five artists raising money from fans in exchange for a share of their royalties. Now the company has provided an update on how it all went. “One month after the official launch, Corite has gathered thousands of registered users and closed ten […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

Crowdfunding is still effective – and it’s still not begging (guest column)

This article is an excerpt from Ari Herstand’s second edition of How to Make It in the New Music Business: In 2009, I was co-managing one of my favorite Minneapolis bands with my girlfriend. I was actively touring, playing 100+ dates a year myself, so the day-to-day duties were mostly handled by her. The band […]

Liz Longley smashes Kickstarter total to buy album back from label

When crowdfunding platform Kickstarter first started making waves in the music industry in the early 2010s, the pitch from artists was often ‘help me to make my new album independently’. In 2019, in the case of artist Liz Longley, the pitch is ‘help me to buy my new album back from my label so I […]

Amanda Palmer says artists still fear crowdfunding criticism

Amanda Palmer was one of the first artists to make big headlines with a crowdfunding campaign, thanks to her 2012 Kickstarter campaign which raised nearly $1.2m for an album, art book and tour. Since then, she’s switched to ongoing fan-funding on Patreon, where she has more than 15,000 patrons paying from $1 per ‘thing’ that she produces. This week, […]

UK Music wants government to step in over PledgeMusic collapse

Yesterday saw PledgeMusic’s winding-up hearing in London, which had only been reported on (and thus made known to artists owed money by the stricken crowdfunding company) the day before. No surprise, then, that industry body UK Music is unhappy with the turn of events. Its deputy CEO Tom Kiehl wants the British government to step […]

VRJam launches crowdfunding campaign for its AR/VR music tech

Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has officially launched its equity-crowdfunding campaign. Now the target is £250k (around $304k) which the company plans to use “to […]

ROCCR aims to restore crowdfunding’s reputation after PledgeMusic troubles

The well-documented troubles of crowdfunding platform PledgeMusic have left a number of artists out of pocket and waiting to find out if the company will be rescued by a buyer. One of those affected was British band Jesus Jones, who’d been using the platform for pre-orders for their latest album ‘Voyages’. Now one of the […]

Kickstarter’s Drip follow-up has been canned before launch

Crowdfunding platform Drip began life as a project out of independent label Ghostly International: a way for indie labels and artists to raise money from fans through ongoing subscriptions. In early 2016 its founders announced plans to shut it down, before crowdfunding company Kickstarter swooped in to acquire it, with promises of a relaunch. That came in […]

Composer John Zorn says he’s owed nearly $200k by PledgeMusic

Composer John Zorn is the latest musician to go public on his experience with troubled crowdfunding platform PledgeMusic. Zorn used the site in 2018 for the release of his 11-album box-set ‘The Book Beriah’, raising $197,559 in the process. Now Zorn has told NPR that the money is still owed to him, as PledgeMusic prepares to go […]

UK Music boss calls for investigation into PledgeMusic collapse

Crowdfunding firm PledgeMusic’s imminent administration looks set to get messy, with the inevitable scrutiny of how the company got into a financial hole – and crucially, what happened to the money raised by artists using the platform, who are still owed payouts. UK Music boss Michael Dugher wants the relevant watchdogs to get involved in […]

PledgeMusic co-founder confirms imminent administration

The co-founder of stricken crowdfunding service PledgeMusic has confirmed that it will shortly enter administration. Benji Rogers, who has been volunteering his services to help the company out of its financial hole, admitted defeat in a blog post yesterday. “I am sad to report that this effort has not met with success and that PledgeMusic […]

PledgeMusic goes into pre-administration: report

Hypebot is reporting that PledgeMusic has gone into pre-administration as its future now hangs in the balance. According to sources, a buyer for the troubled crowdfunding platform is still possibly in the wings seeking to acquire it – but is deliberating. “UK based corporate advisory FRP has been named to contact potential buyers and value the […]

Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]

Independent artist She Makes War launches ‘Supersub Club’

If independent artists are wary of crowdfunding platforms in the wake of PledgeMusic’s well-documented recent problems, can they go it alone? One is trying: British musician Laura Kidd, who records under the name of She Makes War. She was actually one of the artists affected by PledgeMusic’s payout problems, having used the site for her […]

Patreon shifts to tiered pricing for crowdfunding services

Ever since it was founded, crowdfunding platform Patreon has charged its creators 5% of the revenues they make from their fans (or ‘patrons’). Now the company is upping its share on some campaigns, with a new tiered system. A basic ‘Lite’ tier will still have a 5% revenue share for Patreon, but people who want […]

Gimme Radio launches crowdfunding and plans country expansion

Metal-focused streaming-radio startup Gimme Radio is raising money, but through equity-crowdfunding rather than turning to VC firms. The company has launched a campaign on crowdfunding platform SeedInvest. It’s trying to raise $1.5m with a minimum amount of $500 per investor, and if it succeeds, Gimme Radio would be valued at $6m. The campaign also offers […]

PledgeMusic suspends contributions to its active campaigns

Crowdfunding firm PledgeMusic’s efforts to dig itself out of its current financial troubles continues: this time with a suspension of all active campaigns running on its platform. Billboard reported that PledgeMusic announced the news in an email sent to artists. It follows the company’s public statement last week apologising for delays in paying artists. “The […]

Artist Fastball has been paid by PledgeMusic this month

Crowdfunding service PledgeMusic has been taking more criticism this week for delays in its payments to artists using its platform. One of those artists were rock band Fastball, who as a post from industry-blogger Bob Lefsetz explained earlier this month, were owed $20k by the company. Now, according to Variety, they have been paid more […]

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