SignalFire report explores the growing ‘creator economy’

Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago”. That’s the introduction for its new report, ‘Creator Economy Market Map‘, which catalogues more than 100 of the startups […]

Instagram to share revenue with creators with badges and ads

In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday, Instagram made its first announcement on that score. “To give fans another way to participate and show their love, we’re introducing badges that […]

Covid-19 advertising slump is hitting YouTube channels

In terms of viewing, YouTube is thought to be having a big moment amid the Covid-19 pandemic. But are its advertising revenues also climbing? A story on Medium’s OneZero suggests that there may be something to worry about on that front. “YouTubers say that the rates companies pay to advertise on their videos are dropping significantly. That […]

Sandbox Issue 249: What music can learn from YouTube’s biggest channels

Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally – including categories such as comedy, education, film, sports and gaming (as well as music […]

Grimes and WeTransfer want creatives to rework her new video

Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a partnership with internet firm WeTransfer, with the goal being to encourage creatives (and fans) to take the raw footage from the […]

YouTube app switches Trending tab to Explore – music included

YouTube is officially changing the name of the ‘Trending’ tab in its mobile app to ‘Explore’, with changes to the videos that people will find under that tab too. “With Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, […]

Google tests Fundo, a new take on fan-funding for YouTube stars

Fundo is a new project in beta from Google’s experimental division Area 120, although its bare-bones website doesn’t divulge much information about it. “If you’re a creator on YouTube or other platforms and you’re interested in new ways to engage your audience, please request an invitation,” it explains, with a link to a form that reveals […]

YouTube manual-claiming copyright tool gets more changes

The news that YouTube is making changes to the way its copyright-claims process works for music used in videos sounds like big news, but the caveat in this case is that the changes apply to ‘manual’ claims. That’s as opposed to automated claims using its Content ID system, which account for the “vast majority” of […]

Facebook to launch more money-making features for creators

Facebook has announced a range of new ways for ‘creators’ to make money from their activity on the social network. While aimed mainly at YouTubers and other social stars, some of them may well be useful for musicians too. They include the expansion of a feature called ‘stars’ from gaming streams, which are akin to […]

Facebook boosts original content in its rankings

For a number of years, in part to try and steal a march on YouTube, Facebook has been encouraging native uploads from creators (i.e. posting videos straight to Facebook rather than linking to external sites). Now it is courting filmmakers and saying that it will, over the coming months, add “a series of ranking updates” for videos. […]

Terms revealed for Facebook’s fan-subscriptions feature

Facebook is launching a ‘Fan Subscription’ feature where creators (including, potentially, musicians) will be able to charge fans for access to some of their content. Now the terms of the deals that creators will be expected to sign have been revealed, in a document leaked to TechCrunch. It shows that Facebook will take up to 30% […]

Report claims indie US creators earned $6.8bn online in 2018

A year ago, Music Ally reported on a study calculating the value of the ‘independent creator economy’ in the US, from an organisation called the Re:Create Coalition. It claimed that musicians, filmmakers, artists and other creators earned nearly $6bn from online platforms including YouTube, Instagram, Twitch, eBay and Etsy in 2016. We also noted that the coalition […]

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