Flagship country streaming playlists outdo radio for diversity

Does country radio in the US have a diversity problem? The debate has already been rumbling for a while, but a new research study puts some numbers to the lack of women on mainstream country radio – as reflected by Billboard’s official Country Airplay Chart between January 2018 and July 2019. “This study’s findings are not surprising: […]

Nearly a third of US households *don’t* have broadband internet

Research firm NPD has published its latest ‘Rural America and Technology’ study, which has a surprising finding: 31% of US households still don’t have a broadband internet connection. “The number works out to roughly 100 million,” reported TechCrunch (we think that’s people, not households), adding that in rural areas, less than one fifth of the population has […]

Taylor Swift joins list of artists failing to beat ‘Old Town Road’

There’s a slightly woe-is-me feel to Vanity Fair’s ‘If Taylor Swift Can’t Have a No. 1 Pop Hit in 2019, Can Anyone?’ headline. The correct answer being ‘Yes, Lil Nas X has been having a giant No. 1 pop hit in 2019’. But the article’s point is that Swift is just the latest big pop […]

Gimme Radio launches its second music service: Gimme Country

Since its launch in 2017, we’ve known Gimme Radio as a metal brand: an app for streaming a round-the-clock radio station playing metal, with an array of DJs. By late January 2019 it had nearly 130,000 registered users, but was also making it clear that it had plans for other genres: starting with country, with dance, hip-hop, […]

YouTube makes an artist spotlight story for Maren Morris

Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early days singing in honky-tonks, to becoming a songwriter in Nashville, to climbing the charts and breaking new ground in country music as a Grammy-winning performing […]

Is Lil Nas X’s ‘Old Town Road’ track country or not?

“Yeah, I’m gonna take my horse to the old town road. I’m gonna ride ’til I can’t no more…” If you just read the lyrics, you might well think that ‘Old Town Road’ by Lil Nas X was a country track, even if the couplet “My life is a movie, bull ridin’ and boobies” makes […]

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