Podcasts proving popular for classical streaming service Primephonic

Primephonic is one of the streaming services focusing on classical music, with a comprehensive collection of albums and playlists. However, neither of those are its most popular format with listeners. It’s podcasts. The company has been producing its own shows blending interviews with classical music artists, composers and conductors with their music. “These podcasts are […]

Report: Classical streams are booming for younger listeners

The Covid-19 lockdown has been very tough for classical musicians in the live sense, but if there’s a silver lining, it may be classical’s performance on streaming services. A new report co-published by Deezer, British industry body the BPI and the Royal Philharmonic Orchestra (RPO) aims to show the growth, using data from Deezer. Globally, […]

Classical streaming service Idagio to launch in Japan

Classical music streaming service Idagio is launching in Japan later this month, tying in with its live video stream of a concert by the Vienna Philharmonic orchestra on 21 June. The Japan launch will include Idagio’s catalogue of more than 2m tracks, and its ‘Global Concert Hall’ series of livestreams. There’s certainly an audience to […]

Today’s positive coronavirus-related industry news (15 June)

Independent musicians, especially the ones who made the majority of their income, are having a very tough 2020. In the US, there’s a new body aiming to protect their interests, though. It’s called the National Independent Talent Organization (NITO) and it’s been formed by a group of talent agencies to create a “broader coalition of the live […]

How can classical music return after Covid-19?

We’ve been writing a lot about live venues in the context of the contemporary music scene, but classical music certainly isn’t immune from the impact of Covid-19. The Guardian has a feature on the challenges facing the classical scene as it tries to bring back concerts post-pandemic. The headline suggests an existential threat: ‘We could go […]

Ragya hopes to find streaming niche with Indian classical music

We’ve written a lot about the big Indian streaming services like Gaana and JioSaavn, as well as emerging startups like Flutin. Now there’s a new name for the latter group. Ragya is a streaming service focusing just on Indian classical music: specifically ‘ragas’ designed to be played at specific times of the day. “We launched the […]

Idagio classical-music streaming service launches free tier

Classical-music streaming service Idagio is launching a free tier, which will make a catalogue of 2m tracks available to listeners without the need for a subscription. The company clearly hopes that the new tier will provide an accessible entry-point to classical music for people who may be less knowledgeable about classical – with a canny […]

Synaesthetic to blend classical music, AI and AR technologies

Fans of music/tech startups that sound a little… out-there will enjoy Synaesthetic’s ambitions. “While listening to music is great, we have evolved to look for things we hear and want visually-enhanced musical experiences, like concerts and music videos,” is how the Boston-based company’s website explains its plans. “We are developing a new musical medium, that is […]

Primephonic-commissioned study explores streaming attitudes

Classical music-streaming service Primephonic has commissioned a survey of nearly 1,300 American adults to find out what they think about streaming. No surprises for guessing that some of the results back up the company’s own business model: for example, 9% of respondents “would pay for a streaming service specifically dedicated to their favourite genre, suggesting […]

Warner Classics launches new website with streaming built in

Warner Music Group has a revamped website for its Warner Classics & Erato arm, which it hopes will capitalise on the potential of streaming for the classical-music audience. So much so, that Warner has built streaming directly in to the new website. Visitors will be able to stream 30-second clips from the Warner Classics & Erato […]

Idagio-commissioned study explores classical streaming potential

A report claiming that classical music could be ‘streaming’s next genre’ comes with an important caveat – to its credit, one that’s openly stated – that it was commissioned by a classical-music streaming service. Idagio enlisted research company Midia Research to survey 8,000 adult music consumers across eight countries, including the US, UK and Germany. […]

Legal & Business Affairs Manager – Primephonic – Amsterdam

Job description Who are we? Primephonic is a digital music start-up that has been dubbed by the media as ‘the Spotify of classical music’. With the best 100% classical music streaming service we are reinventing the digital classical music experience and reigniting a global passion for the genre. Classical music lovers are currently heavily underserved […]

Classical-music accompaniment startup Antescofo raises $4.5m

Music Ally first encountered French startup Antescofo in 2016, when the company was a finalist in the Midemlab startups competition. It was touting technology that would let amateur musicians playing at home be accompanied by a full orchestra. The company went on to launch its app, called Metronaut, to do exactly that. Now Antescofo has announced a $4.5m […]

BPI says there was a ‘surge’ in classical streaming in 2018

Like jazz, classical music is a sector that is often described as being under-served by the big, global streaming services, thanks to challenges including its extra layers of metadata, not to mention the length of its tracks – a half-hour performance doesn’t monetise well in a per-stream environment built for single songs. Anyway, British industry […]

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