Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting and maintaining album sales. Once a rare thing reserved for a few big […]

Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company Facebook  have seen audio being incorporated into posts. This is, in part, a move by the photo-sharing app to hold existing […]

Childish Gambino gets a new summer-themed Snapchat lens

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat lens based on his song ‘Summertime Magic’, which will be geofenced to 23 cities – starting with Los […]

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