Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself has become much more convoluted. We speak to those working in this rapidly changing world to […]

What ‘trigger cities’ really mean for music marketing

Music Ally has covered analytics firm Chartmetric’s concept of Trigger Cities before but at Sandbox Summit in London this week, we assembled a panel of marketing experts to talk about the idea in practice and how – or if – it is changing the architecture of their global campaigns. Chaired by Isabelle Ljungqvist, digital marketing […]

Report: North American music still tops for global playlists

Analytics firm Chartmetric has published its ‘Global Music Industry Data Report’ for the first half of 2019, digging in to data from platforms including Spotify, Apple Music, YouTube, Instagram and Shazam among others. The bit that’s making headlines so far (yes, including ours above) is the section analysing programmed playlists on the big services by […]

Chartmetric explores the ‘trigger cities’ of south-east Asia

Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing on the region of south-east Asia in this regard. There’s some good data on how Spotify is functioning as a platform in […]

Chartmetric debuts Cross-Platform Performance metric for artists

Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming services, social media platforms and other digital entities. In a detailed blog post explaining how the new metric is calculated, Chartmetric said […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

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