Chartmetric says livestreams boosted artists’ social followings

Music analytics firm Chartmetric has published the third and final part of its analysis on Covid-19’s impact on music consumption. The study focuses on livestreams, and the extent to which they boosted artists’ social media followings. The conclusion: yes they did. Chartmetric says that “live streams scheduled by artists from their own channels generated significant […]

The power of smaller playlists. Why big is not always best.

*This topic was discussed in-depth on Music Ally TV. Watch the show in full here   In a world where the playlist is king, it is hardly surprising that getting on New Music Friday (NMF) has become the be-all and end-all of music streaming marketing, an opportunity to get your track in front of 8m people worldwide, […]

Today’s positive coronavirus-related industry news (30 March)

There’s something of a domino effect happening as collecting societies sign off their plans for hardship funds and other measures designed to support songwriters and composers during the current pandemic. French society Sacem has announced a €6m ‘rescue fund’ for hard-hit musicians, with grants of €1.5k, €3k and €5k available depending on the situation. Sacem has also […]

Add Don Toliver, Kim Loaiza and Trevor Daniel to 2019’s success stories

Taylor Swift was the IFPI’s top artist of 2019, based on global streams and sales, while Post Malone was Spotify’s most-streamed artist, and Billie Eilish was Apple Music’s artist of the year. But here’s some more success stories from last year that you won’t have seen on the charts put out by those companies: Don […]

Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself has become much more convoluted. We speak to those working in this rapidly changing world to […]

What ‘trigger cities’ really mean for music marketing

Music Ally has covered analytics firm Chartmetric’s concept of Trigger Cities before but at Sandbox Summit in London this week, we assembled a panel of marketing experts to talk about the idea in practice and how – or if – it is changing the architecture of their global campaigns. Chaired by Isabelle Ljungqvist, digital marketing […]

Report: North American music still tops for global playlists

Analytics firm Chartmetric has published its ‘Global Music Industry Data Report’ for the first half of 2019, digging in to data from platforms including Spotify, Apple Music, YouTube, Instagram and Shazam among others. The bit that’s making headlines so far (yes, including ours above) is the section analysing programmed playlists on the big services by […]

Chartmetric explores the ‘trigger cities’ of south-east Asia

Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing on the region of south-east Asia in this regard. There’s some good data on how Spotify is functioning as a platform in […]

Chartmetric debuts Cross-Platform Performance metric for artists

Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming services, social media platforms and other digital entities. In a detailed blog post explaining how the new metric is calculated, Chartmetric said […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Aller à la barre d’outils