The Best Music Marketing Campaigns During Lockdown

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. […]

MMF GM: ‘We need to train people to value online content’

Jayne Stynes, general manager at management body the MMF, hopes that some of the innovation around livestreams during the Covid-19 pandemic will lead to lasting change. “At my most optimistic, I would love to believe that what is happening right now will open up a huge cultural shift towards consumers valuing online content beyond its […]

Charli XCX kicks off ‘self-isolating’ livestreams series on Instagram

Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of the more notable examples from the past 24 hours include: Charli XCX kicking off a series of Instagram livestreams, patching in fellow artists like Christine and […]

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