Despite link issues, BTS TikTok #OnChallenge has 133.8m views

We reported last week on TikTok’s coup in securing a 30-second exclusive preview of ‘ON’ – a track from the new BTS album – ahead of its official release to streaming services. The app challenged fans to create their own videos for an #onchallenge, and as you’d expect, the BTS Army responded in droves. So much so, that at […]

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

Report 420: #2019Goals. The music industry’s key challenges this year… and how we can tackle them

Welcome to the first Music Ally Report of 2019. We’re taking a look at some of the key challenges that lie ahead for our industry this year – and how they might be tackled. From diversity to startups via fake music and taking a bite out of radio, we hope it’s a constructive take on […]

Aller à la barre d’outils