SM Entertainment and Capitol to launch ‘the Avengers of K-Pop’

Well, it’s actually SM Entertainment, Capitol Records AND Caroline who are working together on a new K-Pop supergroup. It’s called SuperM, and will feature members drawn from existing Korean bands SHINee, EXO and NCT 127, as well as Chinese band WayV. And, following the recent Stateside success of BTS and Blackpink, SuperM is very much aimed […]

Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]

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