Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict behaviour.” Danielle Lee is Spotify’s global head of partner solutions, charged with helping big brands tap in to […]

St. Vincent talks live music: ‘People want transcendence’

This year’s Cannes Lions conference has featured a succession of artists talking about their creative processes and the wider culture. After earlier sessions featuring Vic Mensa and Jax Jones, this afternoon’s program closed with St. Vincent, on a panel about live music hosted by Live Nation. Live Nation’s global president of media and sponsorship Russell […]

Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’

Universal Music Group’s global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled ‘Re-humanising the Creative Process’ focused on how brands and artists can collaborate. The post Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’ appeared first […]

Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’

Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling how best to work with established and emerging artists in the field. Artist and producer Vic Mensa was joined by […]

LDH talks music, brands and artists: ‘They sell 2.4m tickets just in Japan…’

LDH – it stands for Love + Dream + Happiness, since you ask – is a Japanese creative artist management group, which has been striking some interesting deals with brands. At the Cannes Lions conference today, some of its key figures – including artists Afrojack and Verbal as well as chief creative officer ‘Hiro’ and […]

Esports are booming: so how can music brands get involved?

Whenever Music Ally has to define esports for someone who hasn’t followed the sector, we tend to say it’s ‘competitive gaming with an audience’, citing tournaments using games from League of Legends to FIFA, and the tens of millions of people who watch them online on platforms from Twitch to YouTube. One thing we’ve picked […]

Labrinth talks creativity and music: ‘You have to be calm amongst the storm’

Artist and producer Labrinth is preparing to release his second studio album. Today he talked about some of the creative processes behind the record, in a Cannes Lions conference session hosted by Sony Music. The post Labrinth talks creativity and music: ‘You have to be calm amongst the storm’ appeared first on Music Ally. Source: […]

Spotify on political resistance: ‘You have to choose what side of history you want to be on’

When Spotify launched its ‘I’m With The Banned’ campaign in July 2017, it was a surprising sign that the music-streaming service was willing to take political stands – in this case, against the Trump administration’s efforts to introduce a travel ban covering six predominantly-Muslim countries. Spotify’s chief marketing officer Seth Farbman hosted a panel at […]

Lyor Cohen on YouTube and the music biz: ‘We have a new love affair’

Fresh from a series of media interviews to promote the launch of YouTube Music Premium – including a chat with Music Ally – YouTube’s global head of music Lyor Cohen gave a keynote speech at the Cannes Lions conference today. The post Lyor Cohen on YouTube and the music biz: ‘We have a new love […]

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