Sandbox Issue 211: At The Sharp End. What To To (and not do) When a Song Suddenly Spikes

Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer luck. Distinct from viral hits (ephemeral and often the start of the end of a […]

Sandbox 193: Playlisten without prejudice

Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching to the specialist music press) have all gone and now playlists are the conundrum everyone wants – and […]

Sandbox Issue 189: D2C gets cranked up

Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look at five of the most interesting D2C offerings recently to understand what they […]

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