Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

Above & Beyond release album through meditation app Calm

Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal Sleep’ playlist within the Calm app, also as an exclusive. Three makes a trend: electronic trio Above & Beyond are […]

Meditation app Calm raises $27m more funding at $1bn valuation

We’ve written about meditation startup Calm several times this year: for example when it raised an $88m funding round in February (an announcement that made us wonder whether Spotify would be doing more with meditation), and when it was the exclusive distribution partner for a new album by artist Moby the following month. Now there’s some more news – […]

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

New Moby album is exclusive on… meditation app Calm

Moby has a new album out, and it’s streaming exclusively on one service: but NOT a music-streaming service. Although we rather gave that away in the headline, didn’t we… Yes, ‘Long Ambients 2’ is being made available exclusively through meditation app Calm, with six tracks designed to help people relax and get to sleep. Calm has […]

Calm raises $88m: should meditation be on Spotify’s audio radar?

Spotify said yesterday that podcasts are just the ‘start’ of its ambitions to focus on all forms of audio. What next? We’d suggest that meditation / mindfulness will be high on the company’s radar – and not just because one of its first subscription-bundle partnerships was with meditation app Headspace back in 2016. Investor interest […]

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