Indian telco Airtel launches TV, video and music bundle

We’ve been talking about the prospect of music-streaming services being bundled with video and other services for some time now, often through the lens of what the big, global technology companies like Apple, Google and Amazon will be doing. However, in India there’s another angle to this debate: telcos. Witness Bharti Airtel (Airtel for short), […]

Spotify’s latest telco-bundle partnership is with AT&T

Spotify has announced its latest partnership with a telco, and it’s a big one: AT&T in the US. Subscribers to the network’s ‘AT&T Unlimited & More Premium’ contract can choose to include Spotify Premium in their bundle for no extra cost. Spotify is one of seven ‘premium entertainment’ options in the bundle alongside Pandora, HBO, […]

Spotify / Hulu bundle signups end in the US for everyone except students

Spotify launched its first bundled subscription with video-streaming service Hulu in the US in September 2017, for $4.99 a month. The company later rolled it out as a $12.99-a-month option for all American customers in April 2018, then dropped the price to $9.99 a month in March this year. Now a surprise: Spotify has ended […]

In India ‘the scale opportunity is telco bundles’

Reading a report about India earlier this week, we spotted a reference to the music-streaming market there needing to go beyond subscriptions and advertising for its revenues. How, though? Consultancy firm Midia Research has published its answer: telcos. “To unlock the scale opportunity, streaming has to look beyond subscriptions, and also beyond ad supported,” claimed founder […]

Analyst questions impact of Apple’s rumoured video service

Apple may be announcing its long-rumoured video-streaming service next month, and analysts are chewing over the implications. One, Tim O’Shea of Jefferies, has published a report with some big numbers – but also some questions about the impact such a service would really have on Apple’s wider business. O’Shea suggested that Apple will charge $15 a month […]

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