Take cover! Viberate claims Blackpink are bigger than BTS

It takes a brave person to get involved in arguments between the world’s keenest superfans over whether one artist is better or bigger than another. So doff your caps but retreat a safe distance from music-database Viberate, which has sent out some figures claiming that Blackpink are ‘the biggest K-Pop group’ ahead of BTS. Blackpink […]

BTS are top-ups of the pop-ups

The idea of the pop-up tied into an album release is hardly new and often involves taking over a small and recently vacated shop (or the site of a different pop-up from the previous week) and selling a few T-shirts and posters from it, hoping the pop stars themselves show up to gain a bit […]

Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

K-Pop stars BTS are the latest artist to join TikTok

At the time of writing, it’s 19 hours since Big Hit Entertainment’s official Twitter profile for BTS made this announcement: “#BTS TikTok Channel Open!”. 19 hours later, BTS’ TikTok account is being followed by 2.2 million people. Their two posts so far have 2.9m and 1.9m likes respectively. BTS are the latest prominent artist to join TikTok with […]

BTS fuelled Big Hit Entertainment surge in first half of 2019

Korean music firm Big Hit Entertainment held its latest media briefing yesterday, and dropped some impressive numbers to show how its business is surging in 2019. The company’s revenues in the first half of 2019 were more than 200bn Won (around $166m) – already more than Big Hit’s revenues for the whole of 2018. And […]

Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]

Report: Big Hit Entertainment may launch own streaming platform

Music Ally has been reporting recently on BTS World, the mobile game launched as a partnership between BTS’ management company Big Hit Entertainment and gaming firm Netmarble. Now a report claims the companies may be looking to do something even more ambitious together: “to launch a brand-new music-streaming platform”. That’s according to the Korea Herald, citing […]

BTS World mobile game launches today with another new track

Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June). As we reported previously, the game puts players in the role of BTS’ manager at the start of their career, […]

BTS top YouTube global artist chart with Blackpink at number two

Music Ally reported last week on the success of K-Pop group Blackpink, specifically on YouTube, where they topped its weekly artists chart with 342m views for their music. Now they’ve been unseated… by another K-Pop group. Yes, BTS are sitting proudly atop this week’s YouTube artists chart, with 307m views for their music in the week […]

BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’

2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day viewing record, notching up 78m views in its first 24 hours last week. That takes the record from another K-Pop band, […]

BTS success fuelled record year for Big Hit Entertainment

You may have noticed that K-Pop band BTS are just a little bit popular around the world. That’s now translating into financial success for the company behind them, Big Hit Entertainment. The firm reported a 132% growth in its annual revenues to 214bn won (around $190m) in 2018, with an operating profit of 64.1bn won […]

K-Pop music sparked 5.3bn tweets on Twitter in 2018

Twitter is shouting proudly about the popularity of Korean pop music within its community: “With a new global record of 5.3 billion tweets last year” according to a blog post yesterday. Naturally, this is about K-Pop’s popularity outside South Korea continuing to grow, but Twitter is keen to stress the efforts it has been making […]

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