Mixcloud launches Loud, a new in-house brand consultancy

Streaming service Mixcloud has launched its own in-house brand consultancy, Loud. It will be headed up by founding partners Kazim Rashid and Ben Lawrence. Rashid is a visual artist and was previously head of UK marketing at Warp while Lawrence spent the past nine years as head of brand partnerships at Mixcloud. “We help global brands […]

Mastercard is releasing its first single: Merry Go Round

Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish artist Nadine Randle. But as the company prefers to put it: “Mastercard is redefining how people interact and recall the […]

The Weeknd becomes face and sound of luxury electric car ad

“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of the sky, pop stars now become creative directors for them. Which is the long way round to […]

Tic Tac and Spotify team up for minty-fresh concerts series

We have several favourite sentences from the announcement of Spotify’s latest brand partnership, with Tic Tac. “The unique event series employs Spotify’s streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality,” is one of them. “The interactive concert will intertwine music with the spirit of the Tic Tac brand […]

Amazon invites brands to test audio ads in free music service

Amazon launched its ad-supported music-streaming tier in April, initially in the US, but details of its plans for that advertising haven’t been talked about much. Now Advertising Age has bagged a copy of Amazon’s pitch deck to brands, and says that the likes of Colgate, L’Oréal and Lululemon are among those invited to test ‘audio ads’ […]

Chemical Brothers create ‘fastest remix’ for Formula 1

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more curious. Not least because it’s only three seconds long (and thus won’t be earning any royalties on streaming services, which […]

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