St. Vincent talks live music: ‘People want transcendence’

This year’s Cannes Lions conference has featured a succession of artists talking about their creative processes and the wider culture. After earlier sessions featuring Vic Mensa and Jax Jones, this afternoon’s program closed with St. Vincent, on a panel about live music hosted by Live Nation. Live Nation’s global president of media and sponsorship Russell […]

Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’

Universal Music Group’s global head of new business Olivier Robert-Murphy was joined by artist Jax Jones at the Cannes Lions conference today, for a session titled ‘Re-humanising the Creative Process’ focused on how brands and artists can collaborate. The post Jax Jones: ‘Creativity is a constant exercise. It’s a muscle that you train’ appeared first […]

Vic Mensa on hip hop and brands: ‘Nobody likes those #ad posts on Instagram!’

Streaming has helped to make hip-hop the most popular recorded-music genre in the US, according to industry-tracker Nielsen. A panel at the Cannes Lions conference today explored what this means for brands, who are mulling how best to work with established and emerging artists in the field. Artist and producer Vic Mensa was joined by […]

Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’

There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine insight. Happily, Citi’s global consumer CMO Jennifer Breithaupt swerved the platitudes in her keynote at the Midem conference in Cannes today, instead […]

Spotify and Smirnoff launch ‘unconscious gender bias’ campaign

Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff has teamed up with Spotify on a marketing campaign called the Smirnoff Equaliser. It’s based on the fact that the top 10 tracks […]

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