Garth Brooks to get his own tile in Words With Friends 2

Well, the partnership is more than just a tile, but given Garth Brooks’ status as an “avid Words With Friends player” we suspect he’s pretty proud of that achievement. The partnership with games firm Zynga is actually part of Brooks’ longstanding relationship with Amazon. “Under the arrangement, Brooks will promote Words With Friends with original […]

Lego and Universal Music team up for kids’ products in 2021

Universal Music Group’s latest partnership is with Lego. Announced this morning, it’ll see the pair teaming up for “the development of a new suite of Lego products launching in 2021, created to encourage and inspire the next generation of musicians, creatives and fans”. Details of what those products will be have not been announced yet: […]

Grimes and WeTransfer want creatives to rework her new video

Artist Grimes has just released the video for her new track ‘You’ll Miss Me When I’m Not Around’, which sees her performing the song against a green-screen background. That design decision was actually part of a partnership with internet firm WeTransfer, with the goal being to encourage creatives (and fans) to take the raw footage from the […]

Spotify teams up with MBC’s Shahid for six-month MENA promotion

Spotify is part of a new bundle in the Middle East and North Africa (MENA) region, but rather than a telco contract, this partnership involves a video streaming service. Specifically, it’s a video streaming service called Shahid, which is owned by broadcasting group MBC Group. Shahid’s ‘VIP’ (premium) subscribers will be able to get six months […]

RealNetworks filing reveals Napster revenues of $106.3m in 2019

The latest financial results from technology firm RealNetworks include figures for its Napster subsidiary: $106.3m of revenues for 2019. Napster’s cost of revenues for the year were $85.9m, with operating expenses of $25.8m leading to it recording an operating loss of $5.4m for the year. Napster’s revenues were $143.8m in 2018, which would indicate a 26.1% year-on-year […]

The Brit Awards reveal TikTok partnership for 2020 event

The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app will be live-streaming the  arrival of artists and celebrities on its official Brits channel, complete with a red-carpet live performance from Lewis Capaldi. The night will […]

Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe anniversary boxset, but finding new ways to shake up the old and shine new light on both […]

KFC took over artist profiles to get ads on Spotify Premium

Who said Spotify’s premium tier is advertising-free? KFC Arabia has found a way around that, taking over the profiles of three artists in a campaign run by advertising agency Memac Ogilvy. “KFC teamed up with three major artists from the region—Flipperachi, Moh Flow, and Shébani—to place imagery of Kentucky Burgers in their cover photos, bios, […]

Justin Bieber went big with Super Bowl TikTok campaign

The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign with restaurant chain Chipotle, which was heavily focused on TikTok, and videos made by influencers on that app. Bieber launched an official profile on […]

Triller bags an official partnership for the Grammy Awards

The US Recording Academy may be in the thick of a full-blown crisis following the defenestration of its boss Deborah Dugan, but with the Grammy Awards imminent, it’s still business as usual on the latter front. That includes digital partnerships for the organisation’s flagship event. Buzzy social-music app Triller is on board for the 2020 Grammys, […]

Amazon Music is official digital partner for 2020 Brit Awards

The UK’s Brit Awards have a new partner from the world of streaming services. Amazon Music will be the ‘digital music partner’ for the event in February. That means Amazon’s music services will get to stream the performances from the awards after the event; host the official Brit Awards 2020 playlist as well as other […]

WWE strikes TikTok deal including wrestler entrance-themes

The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes for more than 30 of its past and present wrestlers for use on TikTok. That means users of the app will […]

Jamie Cullum teams with Clos19 for personal song tributes

Anyone who has been to an improv comedy show will know that making up songs on the spot based on audience suggestions is often more admirable than enjoyable. But that’s, in a way, what Jamie Cullum is doing with the release of 19 songs, as part of a partnership with lifestyle retail brand Clos19. Each of […]

The Weeknd becomes face and sound of luxury electric car ad

“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of the sky, pop stars now become creative directors for them. Which is the long way round to […]

Anghami offers music-streaming for travellers at Dubai airport

Travellers to Dubai’s international airport (DXB) will now be getting some free music playlists, courtesy of the facility’s partnership with streaming service Anghami. “Customers of DXB will now have uninterrupted free access to specially curated, travel-themed playlists featuring a variety of different global artists and some exciting new local talent from Anghami’s vast music catalogue, […]

Artist Miink premieres new video on a site we can’t mention

The reason we can’t mention the website where the latest video from UK-based artist Miink has nothing to do with prudishness, and everything to do with not wanting to get this bulletin blocked by music-company email filters across the world. Let’s just say the website’s name starts with ‘You’ joined to a four-letter word that […]

Spotify and Netflix team up for Christmas-music playlists

The notion of ‘exclusive Christmas playlists’ may seem a bit strange: with a relatively-small pool of tracks to choose from in the grand scheme of things, unless you’re commissioning original tracks Amazon-style, differentiation is hard. But Spotify has a new spin on the idea: it has partnered with Netflix to launch eight playlists from the cast members […]

MelodyVR doubles down on Good Morning America partnership

British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’ show to offer TV performances from a number of country acts – including Trisha Yearwood, Trace Adkins, Luke Combs and […]

Mabel teams up with Samsung for ‘world’s first vertical gig’

We like Mabel a lot. We’re excited about many of the ways that music fans are sharing their love for music using mobile phones and social apps. But we apologise for raising a weary eyebrow at news that Mabel played “the world’s first vertical gig” for Samsung at “London’s new destination to experience the latest […]

X Ambassadors launch video for blind and partially-sighted fans

What does a music video made for blind and partially-sighted people look like? Artist X Ambassadors have worked with Microsoft to find out. The ‘audio-only music video’ is for the band’s track ‘Boom’, and has been released as an application for computers, mobile devices and Microsoft’s mixed-reality HoloLens headset. It uses a spatial-audio technology called ‘Windows […]

Major Lazer remix Fortnite music and launch in-game pack

After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’ – ‘Default Vibe’ and ‘Default Fire’. Meanwhile, the game’s publisher Epic Games has created a ‘Lazerism’ set of virtual items, including a […]

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

Teespring teams up with Twitch for new merch partnership

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus for its latest announcement: a new partnership with Amazon’s live-video platform Twitch. It’ll enable viewers of Twitch streams to buy merchandise […]

The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including collections based on specific Ibiza club brands like Ushuaïa, Hï Ibiza and ANTS. Guest DJs and residents from the clubs are […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

Chemical Brothers create ‘fastest remix’ for Formula 1

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more curious. Not least because it’s only three seconds long (and thus won’t be earning any royalties on streaming services, which […]

K-Pop star Jung Chan-woo to get his own skin in Fortnite

The crossover between video-game Fortnite and music artists is beginning to pick up pace. We’ve seen Marshmello’s Fortnite concert and Weezer’s in-game island, but now K-Pop star Jung Chan-woo is getting the treatment. Chan-woo is a member of popular band iKON, and he’ll now be getting his own ‘skin’ (a playable character/outfit) plus ‘emote’ (dance […]

Apple Music announces Wi-Fi partnership with American Airlines

In January, United Airlines caused a stir with a promotional banner at one of its events, announcing that Apple was its biggest corporate customer, spending $150m a year with the airline – including $35m on flights to Shanghai in particular. When a photograph of the banner leaked, it was widely reported, sparking a swift statement […]

Spotify opens Discover Weekly playlist up to brand sponsorship

Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly for brands to sponsor this personalised moment end-to-end,” is how Spotify described the move. Microsoft is one of the first […]

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