Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

Teespring teams up with Twitch for new merch partnership

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus for its latest announcement: a new partnership with Amazon’s live-video platform Twitch. It’ll enable viewers of Twitch streams to buy merchandise […]

The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including collections based on specific Ibiza club brands like Ushuaïa, Hï Ibiza and ANTS. Guest DJs and residents from the clubs are […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

Chemical Brothers create ‘fastest remix’ for Formula 1

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more curious. Not least because it’s only three seconds long (and thus won’t be earning any royalties on streaming services, which […]

K-Pop star Jung Chan-woo to get his own skin in Fortnite

The crossover between video-game Fortnite and music artists is beginning to pick up pace. We’ve seen Marshmello’s Fortnite concert and Weezer’s in-game island, but now K-Pop star Jung Chan-woo is getting the treatment. Chan-woo is a member of popular band iKON, and he’ll now be getting his own ‘skin’ (a playable character/outfit) plus ‘emote’ (dance […]

Apple Music announces Wi-Fi partnership with American Airlines

In January, United Airlines caused a stir with a promotional banner at one of its events, announcing that Apple was its biggest corporate customer, spending $150m a year with the airline – including $35m on flights to Shanghai in particular. When a photograph of the banner leaked, it was widely reported, sparking a swift statement […]

Spotify opens Discover Weekly playlist up to brand sponsorship

Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly for brands to sponsor this personalised moment end-to-end,” is how Spotify described the move. Microsoft is one of the first […]

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