Sandbox Issue 191: Ad ons

Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have had to rapidly evolve and expand. Today, ad campaigns must adapt to the vagaries of the […]

Q&A: Blockpool’s Kevin Bacon talks Björk, blockchain and cryptocurrency

Earlier today, Björk announced more details about her upcoming album ‘Utopia’, including plans to reward fans who pre-order the album with free AudioCoins cryptocurrency, through a partnership with British blockchain startup Blockpool. The company’s CEO Kevin Bacon has been talking about the project in an interview published this morning. We used selected quotes from it […]

Björk hits the blockchain with cryptocurrency fan rewards

Fans will be able to buy Björk’s new album ‘Utopia’ using cryptocurrencies, and pre-ordering it directly from the star or her label will earn them crypto rewards too. The musician has teamed up with British blockchain startup Blockpool, which is working with label One Little Indian on the online store to process ‘Utopia’ pre-orders using […]

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