FUGA talks expansion, experimentation and data drive

Four years ago, Amsterdam-based music distribution and marketing platform FUGA had just 12 employees and its only office was in the Netherlands. Since then, it has expanded to 90 staff, with offices in New York (opened in 2016), London (2018) and Milan (also 2018). The company also raised €6m of investment from its shareholders in […]

Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus

Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV is on the cusp of something very interesting indeed. We look at how […]

Music analytics in 2018: ‘Data will tell you what’s hot, but not what is good’

Tied to the publication of the new report from British industry bodies ERA and BPI (Magic Numbers: How Can Data & Analytics Really Help The Music Industry?) and written by Music Ally, an afternoon of presentations and panel discussion on the current state of music analytics / data and their future was held at the […]

Big-data A&R startup TuneGo completes $7.7m funding round

Until recently, the idea of spotting emerging musicians through big data – analytics-driven A&R – was notable mainly for the ‘gut over data’ grumpiness it sparked on conference panels. However, things are heating up in this space: in March, Warner Music Group acquired a startup called Sodatone that does exactly this task, while UK firm […]

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