How does free ‘promotion’ fit in to the music-streaming era? (#SlushMusic)

“The industry’s problem to solve is we’ve been addicted to promotion for the entire time that the music industry has existed. We’ve always given stuff away to sell something. But that mindset in the consumption world just doesn’t really stack up…” The music industry’s view in the ‘value gap’ debate, at its simplest is ‘YouTube […]

Courtney Barnett and Kurt Vile launch ‘mixtape exchange’

We’re big fans of the recent album by Courtney Barnett and Kurt Vile, and we’re also impressed by the inventive Spotify-fuelled marketing campaign around it. So is Spotify: the streaming service has featured the campaign as a case study on its Spotify for Artists blog. The post Courtney Barnett and Kurt Vile launch ‘mixtape exchange’ […]

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