What the ‘Paagal’ YouTube controversy means for music marketing

Back in July, Sony Music India claimed that its artist Badshah had broken the record for most first-24-hour streams for a music video on YouTube. However, his 75m-views milestone was called into question when it emerged that the label had boosted those views with advertisements. YouTube has since changed its calculations for charts and 24-hour-debut […]

Badshah far from the only artist buying YouTube views with ads

There is still no official word from YouTube on whether Indian artist Badshah has set a new record for first-day views of a music video, beating BTS’ previous milestone. If YouTube is hoping its silence will make the controversy around Sony Music’s claims of 75m 24-hour views for Badshah’s video ‘Paagal’ go away, however, it […]

Badshah’s ‘record-breaking’ track missing from YouTube chart

We reported last week on Sony Music India’s claim that artist Badshah had broken YouTube’s 24-hour-views record, with 75m views of his ‘Paagal’ music video in its first 24 hours. Music Ally contacted YouTube at the time to get verification, and is still waiting for an official response. One thing’s for sure though: the video […]

Google AdWords promotion was key to Badshah YouTube success

On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its first day on the platform. We’re still waiting for YouTube to officially confirm the record, but in India there has been criticism […]

Badshah breaks YouTube 24-hour views record… with a little help from Ad Words

YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record. The artist is Badshah, with new track ‘Paagal’ and a video that raced to 75m views in its first 24 hours on YouTube. In a press release, Sony hailed the video for “dethroning […]

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