HoloMe launches AR music video for Warner Music artist Amir

French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir & Moi, which is available as a free download for Android and for iOS. The app features a video for Amir’s single ‘5 Minutes Avec […]

Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part of an accelerated media campaign, Madonna’s team has been talking to Billboard about the use of new […]

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]

Childish Gambino gets his own Google-powered multiplayer AR app

“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not the introduction to the latest Pokémon Go-style game. It’s Google’s blog post about its latest collaboration […]

Startup VRJam seeks $500k funding for VR/AR performance tech

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged from stealth mode at the London Music Conference last year, is offering 5% of equity in return for the desired seed funding, which it […]

YouTube stories get their own Snapchat-style AR features

Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks, hats and sunglasses that can be used in short videos posted by YouTube creators who have access to the ‘stories’ tool – which […]

Giggs gets his own augmented-reality experience in London

British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London. The idea is that fans download an app called AR E2 (QR codes will be provided on the wall […]

Will the next big tech platform be a ’mirrorworld’ using AR?

Wired Magazine’s Kevin Kelly has form when it comes to big tech ideas: he came up with the ‘1,000 True Fans’ concept in 2008, for example, positing that for artists and creators to make a sustainable living online, the core fans who’d pay $100 a year to support them were the key. Anyway, now he’s […]

Childish Gambino dances his way onto Google Pixel smartphones

One of the points we’ve been making about augmented-reality (AR) technology over the past year is that the biggest impact for artists from it will come from campaigns using the big social/tech platforms with AR features: Snapchat, Instagram, Facebook etc. Now Childish Gambino is testing another angle: appearing as an animated character in the ‘Playground’ […]

AR tech firm Ubiquity6 buys music/tech startup Wavy

Wavy is a music/tech startup that we have to admit slipped through our net: an iPhone app using augmented-reality technology to create ‘experiences’ around music tracks. The idea was that it would collaborate with musicians on AR videos, which fans could then use to create their own clips for sharing. Anyway, Wavy has now been […]

AR-powered ‘David Bowie is’ app launches as $7.99 download

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition into an augmented-reality app, and this week it’s been released for Android and for iOS by Sony […]

Aller à la barre d’outils