Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are […]

Childish Gambino gets a new summer-themed Snapchat lens

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat lens based on his song ‘Summertime Magic’, which will be geofenced to 23 cities – starting with Los […]

Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across a variety of platforms. Can the “three-second rule” help advertising and marketing make its impact felt in a time of constant distractions? We look […]

Years & Years preview new album with Facebook Camera effects

The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can trigger one of 11 different effects based on the album’s artwork – with the visuals overlaid as they film their clips. According […]

Indie labels and tech: ‘We’re not going to start building our own blockchain…’

How can independent labels make the most of disruptive new technologies, from blockchain and AI to virtual and augmented reality? A session at the Midem conference last week explored the issue. The panel included Jason Reed, head of digital at Domino; Becky Brook, business development consultant at Jaak; and Luke Dzierzek, CEO at Scored. The […]

Bose shows off audio-only augmented-reality sunglasses

Augmented reality (AR) technology is about seeing virtual content and information in the real world around you, whether you’re looking through a smartphone or a pair of smart glasses. But can there be augmented reality without a visual element? Audio-hardware firm Bose hopes so. It has been showing off a pair of AR sunglasses that […]

Die Fantastischen Vier launch an augmented-reality video app

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology. The band have launched a free iPhone app called Tunnel AR, which is an interactive music video for their recent single ‘Tunnel’. The app enables fans to project the video onto a nearby table, […]

Mobile World Congress kicks off with Android Go and Galaxy S9

The mobile-phone industry has swooped in to Barcelona for the annual Mobile World Congress event this week. Expect all manner of new smartphones to be announced, as well as related technologies. The news got underway this weekend with a pair of Android handsets at opposite ends of the smartphone spectrum. The Alcatel 1X is a […]

Report: Apple’s ARKit has been used by 825 apps so far

App analytics firm Apptopia claims that 825 iOS apps released in 2017 used Apple’s ARKit augmented-reality framework. That included around 300 when the technology went live in Apple’s iOS 11 software in September, plus another 525 over the final three months of 2017. The post Report: Apple’s ARKit has been used by 825 apps so […]

Pioneer Jaron Lanier on the difference between VR and AR

While we’re on the subject of different kinds of reality, Jaron Lanier is a useful man to listen to, having been one of the original pioneers of virtual reality technology. Wired has been talking to him about the difference between VR and ‘mixed reality’ (MR), and his thoughts may prove handy for any music companies […]

Apple has bought an augmented-reality headset startup

Sorry, the rumours about Apple making an AR headset and/or smart glasses are going to keep on coming until the company actually makes one. At least there’s some concrete fact to the latest story: Apple has acquired a startup called Vrvana that was making an AR headset called the Totem. TechCrunch claims that the acquisition […]

10 talking points around music and virtual / augmented reality

PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR). There has been plenty of hype around these technologies, often fuelled by the companies making headsets and content, but from licensing and […]

Big Shaq gets an augmented-reality Facebook Camera effect

In our recent report on augmented reality technology, we suggested that rather than launching standalone AR apps for artists, labels would do better exploring some of the AR features in the big social apps. Now Island Records has offered a new example with the biggest social app of all: Facebook. The label has launched a […]

REPORT 410: AR SPECIAL–MUSIC’S AUGMENTED FUTURE

Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant non-music apps to explore the current state of AR and […]

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