Report claims VR and AR apps market was worth $3.2bn in 2017

How lucrative was the market for virtual and augmented reality (VR and AR) apps in 2017? According to research firm IHS Markit, it was worth $3.2bn, representing 72% growth from 2016. Of that, $2bn came from apps with AR features – a category that includes the Pokémon Go mobile game. The report also has some […]

Bose shows off audio-only augmented-reality sunglasses

Augmented reality (AR) technology is about seeing virtual content and information in the real world around you, whether you’re looking through a smartphone or a pair of smart glasses. But can there be augmented reality without a visual element? Audio-hardware firm Bose hopes so. It has been showing off a pair of AR sunglasses that […]

Die Fantastischen Vier launch an augmented-reality video app

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology. The band have launched a free iPhone app called Tunnel AR, which is an interactive music video for their recent single ‘Tunnel’. The app enables fans to project the video onto a nearby table, […]

Mobile World Congress kicks off with Android Go and Galaxy S9

The mobile-phone industry has swooped in to Barcelona for the annual Mobile World Congress event this week. Expect all manner of new smartphones to be announced, as well as related technologies. The news got underway this weekend with a pair of Android handsets at opposite ends of the smartphone spectrum. The Alcatel 1X is a […]

Report: Apple’s ARKit has been used by 825 apps so far

App analytics firm Apptopia claims that 825 iOS apps released in 2017 used Apple’s ARKit augmented-reality framework. That included around 300 when the technology went live in Apple’s iOS 11 software in September, plus another 525 over the final three months of 2017. The post Report: Apple’s ARKit has been used by 825 apps so […]

Pioneer Jaron Lanier on the difference between VR and AR

While we’re on the subject of different kinds of reality, Jaron Lanier is a useful man to listen to, having been one of the original pioneers of virtual reality technology. Wired has been talking to him about the difference between VR and ‘mixed reality’ (MR), and his thoughts may prove handy for any music companies […]

Apple has bought an augmented-reality headset startup

Sorry, the rumours about Apple making an AR headset and/or smart glasses are going to keep on coming until the company actually makes one. At least there’s some concrete fact to the latest story: Apple has acquired a startup called Vrvana that was making an AR headset called the Totem. TechCrunch claims that the acquisition […]

10 talking points around music and virtual / augmented reality

PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR). There has been plenty of hype around these technologies, often fuelled by the companies making headsets and content, but from licensing and […]

Big Shaq gets an augmented-reality Facebook Camera effect

In our recent report on augmented reality technology, we suggested that rather than launching standalone AR apps for artists, labels would do better exploring some of the AR features in the big social apps. Now Island Records has offered a new example with the biggest social app of all: Facebook. The label has launched a […]

Universal Music to work on AR / VR experiences with Within

We’ve been writing about virtual reality startup Within since it was founded under the name of Vrse by Chris Milk, the filmmaker whose previous projects included the famous ‘Wilderness Downtown’ interactive video for Arcade Fire. Now Within has signed a high-profile music partnership with Universal Music Group, to make both virtual AND augmented reality experiences […]

REPORT 410: AR SPECIAL–MUSIC’S AUGMENTED FUTURE

Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant non-music apps to explore the current state of AR and […]

Microsoft mixed-reality headsets available to pre-order

Fresh from pulling out of the music-streaming market via a partnership with Spotify, Microsoft has announced the next moves in its quest to be a big player in ‘mixed reality’ – devices that blend augmented and virtual reality technology. Microsoft is opening up pre-orders for the first batch of Windows Mixed Reality headsets, with five […]

Snapchat launching global partnership with artist Jeff Koons

Snapchat launched a teaser website yesterday with a 24-hour countdown to… Well, people didn’t know what, until a Business Insider journalist tried setting their computer’s clock forward 24 hours, and discovered all the website’s secrets. And they are: a partnership with artist Jeff Koons that will scatter a number of his artworks and installations across […]

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