Motive Unknown boss expands on concerns over Apple/Linkfire deal

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link landing pages. When we wrote our story, criticism of these requirements had been led by Darren Hemmings, founder of […]

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]

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