Beggars Group, AEI Media and Atlantic Records talk modern-day music companies

Is it too much to hope that we’ve seen the last ‘death of labels’ story in the modern music industry? Labels aren’t dying as an industry entity, but they are evolving in interesting ways, as are management companies, publishers and music companies with their roots in the digital world. It’s the blurring of the boundaries […]

Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying social stars to promote a product or brand has been a growing trend for some time, but what does it mean for music marketing in 2017? […]

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