Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]

Ashnikko’s new track has a Beats by Dre and TikTok partnership

Artist Ashnikko’s breakthrough last year was fuelled by TikTok, when her track ‘Stupid’ went viral. Now, for her new track ‘Daisy’ she is prioritising the platform – this time with Apple’s music hardware brand Beats by Dre on board as a marketing partner. That means a music video with prominent placement for the new PowerbeatsPro headphones, […]

TikTok launches ‘Live Sessions’ with popular UK artists

The live sessions and the livestreaming just keeps coming. TikTok has created a new Live Sessions series in the UK based around British artists. The first acts signed up to appear are Ashnikko (10th April), Mabel (14th April), Tinie Tempah (21st April), Jax Jones and Ellie Goulding (dates TBC). The aim is that each artist […]

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