Ariana Grande breaks a Spotify record with ‘thank u, next’

Okay, so she might not have dropped a secret album under the pseudonym of Zandhr as some fans hoped, but Ariana Grande has set a new milestone on Spotify this week with her latest single. “thank u, next has surpassed 100 MILLION streams on spotify in only 11 days. it is the fastest song in […]

Sandbox Issue 213: Single-Minded. What Actually is a Single in 2018?

Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single” we have identified, explain how they work and also how they can […]

Q2-Q3 may be the new Q4 according to Republic Records

Is it time to bid a fond farewell to the position of Q4 as the kingpin period of music revenues? A feature on Variety suggests that it might. The post Q2-Q3 may be the new Q4 according to Republic Records appeared first on Music Ally. Source: Music ally

Spotify creates pop-up exhibition for Ariana Grande in New York

From shoppable Snapchat lenses to location-based treasure hunts to ticketing/album bundles, the campaign for Ariana Grande’s latest album ‘Sweetener’ has been pulling out plenty of digital stops. Now it’s doing something else interesting in the real world, backed by Spotify. The streaming service is building an “immersive exhibit” inspired by the album, which will be […]

Sandbox Issue 211: At The Sharp End. What To To (and not do) When a Song Suddenly Spikes

Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer luck. Distinct from viral hits (ephemeral and often the start of the end of a […]

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