Lyor Cohen warns industry not to get ‘drunk off the data’

YouTube Music boss Lyor Cohen sat down with colleague Tuma Basa, director of urban music, for a hip-hop focused event earlier this week – and delivered a warning to labels about their A&R strategies. “I think the industry is so focused on the data that it’s a problem. You guys are very lucky that you […]

Spotify launches a new app for AR platform Magic Leap

Magic Leap has linked up with Spotify to make the latter the first music service available for its One Creator Edition augmented-reality headset. And it certainly has some AR bells and whistles. “The app is spatially aware, so you can pin recently played artists, albums or tracks to specific locations in your home. And because content builds […]

Interactive AR music-player wins Abbey Road Red’s 2019 hackathon

17 teams of developers are getting well-earned rests today after taking part in the Abbey Road Red hackathon at London’s famous Abbey Road Studios over the weekend. The focus was ‘The Power of Immersion’ with augmented-reality technology to the fore, courtesy of strategic partner Facebook – with its Spark AR tools. Top prize in the […]

Synaesthetic to blend classical music, AI and AR technologies

Fans of music/tech startups that sound a little… out-there will enjoy Synaesthetic’s ambitions. “While listening to music is great, we have evolved to look for things we hear and want visually-enhanced musical experiences, like concerts and music videos,” is how the Boston-based company’s website explains its plans. “We are developing a new musical medium, that is […]

Secret Chord Laboratories raises $315k for music-analysis tool

Algorithmic A&R continues to be a touchy subject in some quarters of the music industry, where there is distrust (and/or existential fears) of the prospect of big data encroaching onto the traditional territory of humans’ ears and guts. That’s even more the case when the algorithms are tracking not the momentum of an artist in […]

VR/AR startup Jaunt sells its software and tech to Verizon

Jaunt was one of the first virtual-reality content startups to make waves in the modern VR-headset era, including with music. We first wrote about the company in November 2014, for example, when Jaunt worked with Sir Paul McCartney on a VR video of a live performance of ‘Live and Let Die’, released through its own […]

Facebook reveals new plans for social VR (oh, and AR too)

With Amazon’s blizzard of new-product announcements, not to mention the political ructions going on in the US, Facebook’s Oculus division’s OC6 developer conference might have struggled for attention. It’s well worth reading up on the announcements made at the show though: it’s an excellent snapshot of Facebook’s continued ambitions for virtual AND augmented reality technology. […]

Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Spotify commissioned an Instagram AR effect for artist Headie One

British artist Headie One is the latest musician to experiment with an augmented-reality (AR) camera effect in a social app – in his case, Instagram. It’s based on the artwork from his new mixtape ‘Music x Road’: a reflective mask and chest-tattoo that fans can superimpose on themselves for the purpose of Insta amusement. What’s […]

Startup Resonoo is putting AI to work on spotting hit songs

Back in May 2018, Music Ally spotted a new startup called OptimiseLab, which was building “AI technology to analyse, improve, and compose music”. Initially, it was focusing on the first of those: a tool that “accurately predicts music popularity scores and provides customised advice on song improvement”. 15 months on, and OptimiseLab has just rebranded to Resonoo, […]

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

VRJam launches crowdfunding campaign for its AR/VR music tech

Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has officially launched its equity-crowdfunding campaign. Now the target is £250k (around $304k) which the company plans to use “to […]

Magic Leap adds background-music feature to spark new apps

Augmented-reality startup Magic Leap started shipping its Magic Leap One Creator Edition AR headset in August 2018, and music has been part of it from the start, thanks to the Tónandi music-manipulation app that the company developed with Sigur Rós. Now Magic Leap is keen for other kinds of music experiences to be available for its […]

HoloMe launches AR music video for Warner Music artist Amir

French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir & Moi, which is available as a free download for Android and for iOS. The app features a video for Amir’s single ‘5 Minutes Avec […]

Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part of an accelerated media campaign, Madonna’s team has been talking to Billboard about the use of new […]

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]

Childish Gambino gets his own Google-powered multiplayer AR app

“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not the introduction to the latest Pokémon Go-style game. It’s Google’s blog post about its latest collaboration […]

Startup VRJam seeks $500k funding for VR/AR performance tech

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged from stealth mode at the London Music Conference last year, is offering 5% of equity in return for the desired seed funding, which it […]

YouTube stories get their own Snapchat-style AR features

Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks, hats and sunglasses that can be used in short videos posted by YouTube creators who have access to the ‘stories’ tool – which […]

Report claims Apple’s first AR headset could launch in 2020

It’s been a few months, so it’s time for another rumour about Apple making an augmented-reality headset or goggles or similar face-worn device. This time it’s KGI Securities analyst Ming-Chi Kuo, who’s often quoted making predictions about future Apple products, with a decent record of accuracy (or at least: better than Music Ally’s record – […]

Giggs gets his own augmented-reality experience in London

British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London. The idea is that fans download an app called AR E2 (QR codes will be provided on the wall […]

Will the next big tech platform be a ’mirrorworld’ using AR?

Wired Magazine’s Kevin Kelly has form when it comes to big tech ideas: he came up with the ‘1,000 True Fans’ concept in 2008, for example, positing that for artists and creators to make a sustainable living online, the core fans who’d pay $100 a year to support them were the key. Anyway, now he’s […]

Childish Gambino dances his way onto Google Pixel smartphones

One of the points we’ve been making about augmented-reality (AR) technology over the past year is that the biggest impact for artists from it will come from campaigns using the big social/tech platforms with AR features: Snapchat, Instagram, Facebook etc. Now Childish Gambino is testing another angle: appearing as an animated character in the ‘Playground’ […]

AR tech firm Ubiquity6 buys music/tech startup Wavy

Wavy is a music/tech startup that we have to admit slipped through our net: an iPhone app using augmented-reality technology to create ‘experiences’ around music tracks. The idea was that it would collaborate with musicians on AR videos, which fans could then use to create their own clips for sharing. Anyway, Wavy has now been […]

AR-powered ‘David Bowie is’ app launches as $7.99 download

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition into an augmented-reality app, and this week it’s been released for Android and for iOS by Sony […]

Aller à la barre d’outils