Apple TV+ launches with eight TV shows and one movie

The latest element in Apple’s multi-media subscription strategy is here: video-streaming service Apple TV+ went live on Friday in more than 100 countries and regions. As announced earlier this year, the service costs $4.99 a month, and is accessed through Apple’s TV app – with a one-year free sub bundled in with new iPhones, iPads, […]

Entertainment bundles are coming: the question is the terms

Stop us if you’ve heard this one before: Apple wants to launch a new model of paying for music, and major labels are ‘wary’ of the implications. No, you haven’t time-travelled back to the early 2000s and the negotiations ahead of the launch of the iTunes Store, album-unbundling included. What’s causing the wariness in 2019 […]

Apple reportedly spending $6bn on content for Apple TV+

The Financial Times and Bloomberg have come out with a pair of well-briefed scoops on Apple’s plans for its video-streaming service Apple TV+. The FT reported that Apple has committed $6bn to make original TV shows and films for the service, which will launch later this year – still a long way behind Netflix’s estimated $15bn content […]

Apple announcements: TV, news, games… and a credit card

Apple held its services-focused press launch last night, and as predicted there were announcements of new subscription-based video, news and games products. Apple TV+ will launch later in the year with original shows from the likes of Oprah Winfrey, Steven Spielberg and JJ Abrams, as well as the ability to subscribe to other providers (through […]

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