Apple Music used Shazam for extended-trial Grammys promotion

We’re getting a sense of how music-identification app Shazam, acquired by Apple in September 2018, will be used by the company to promote Apple Music. Last night, anyone tagging a track during the Grammys ceremony unlocked a ‘Grammy Awards experience’ listing the songs performed during the event. There was also a special offer: new subscribers (to Apple […]

Apple Music announces Wi-Fi partnership with American Airlines

In January, United Airlines caused a stir with a promotional banner at one of its events, announcing that Apple was its biggest corporate customer, spending $150m a year with the airline – including $35m on flights to Shanghai in particular. When a photograph of the banner leaked, it was widely reported, sparking a swift statement […]

British DJ Charlie Sloth confirms he’s joining Apple Music

Hip-hop DJ Charlie Sloth left the BBC’s Radio 1 under a cloud last year, having invaded the stage at an industry-awards ceremony when another broadcaster won the category he was nominated in. At the time, Sloth had already announced plans to depart – the controversy meant that happened 10 shows earlier than expected – with […]

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