UMG goes deeper with Apple on Deutsche Grammophon playlist initiative

  It is not quite picking favourites between Spotify and Apple Music, especially when it has equity in the former, but Universal Music Group has certainly been getting a lot closer with Apple Music in recent months. Its latest move is around classical, a genre that has been dramatically underserved by streaming to date. As […]

Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

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