Spotify brings its podcast analytics out of beta

In early October 2018, Spotify launched a version of its analytics for podcasters, offering data on their listeners, ‘starts’ and streams – in beta. Now the tool is coming out of beta, and is thus available to anyone distributing their podcast through Spotify. More than 100k podcasts are already accessing the data through its beta, Spotify […]

Apple Music brings its artist analytics out of beta

We’ve heard regular praise for Apple Music’s analytics tools since they launched in 2018 as a beta version. Now the dashboard is coming out of beta and is open to all artists. Also new: there’s an iPhone app for the service alongside its website, matching the strategy adopted by Spotify for its own analytics. That rivalry […]

Analysts frustrated at lack of hard numbers on YouTube

How much money does YouTube make? The New York Times offers a carefully-vague suggestion in its latest article about Alphabet’s video service: “YouTube probably generates $16 billion to $25 billion in annual revenue, making the video service big enough to crack the top half of the Fortune 500.” The ‘probably’ actually illustrates the main thrust of the […]

Twitter’s new video analytics tool helps marketers with timing

Twitter has launched a new analytics tool for people and companies posting video on its platform. It’s called Timing is Everything, and we think it could be quite useful for musicians. “Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video,” explained Twitter in an announcement blogpost. That means whoever […]

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